The top 20 students (academically) from
SCMHRD, were taken to a lecture by Mr. CK Prahlad, at Hotel Trident, in Mumbai. Now, I am not in those top 20. I must have been 23-24 or something. But because some people dropped out, I became part of the top 20 that went to this event. My roomies were also going, so I was really happy.
We left for Mumbai at 5:30 in the morning. Travelling on the highway made me feel I am going back home. But the highways everywhere in India are the same. Love the sound of the roaring trucks, the cars whizzing past, the solid feel of India on the move. I am a total highway-aficionado.
Mumbai arrived in broad daylight. South Mumbai is such a delight! I remember writing about the cobblestoned streets and the colonial-styled buildings. And even now, when I see them, I just fall in love with them all over again. It makes for picturesque images in the mind. One of my happy places :D.
When we reached Trident, just the security checks made me feel all rich and luxurious hehe. I still have the security-verified band that they hung on my handbag. :P Once we entered the hotel, a very beautiful fragrance of rose filtered through the air. It felt plush, pretty and strongly Indian. Amidst all the foreigners, I felt like preening, "This is MY country, my people, my place!" :P (These bouts of patriotism generally come only in Mumbai and Baroda hehe.)
We went to the place where we were supposed to sit: "The Regal Room"... I felt like a ballerina. I could have waltzed around the room, twirling in my saree. :P
Mr. CK Prahlad had some insightful comments on co-creation, the BoP and core competencies. He said that offering customers a unique experience is what separates the winners from the also-rans in the market place. This was the insight into co-creation. He gave all sorts of examples - Build-A-Bear, the most foremost among them. Then, we ventured into BoP, where he elucidated the principles he mentioned in his book, when he talked about tapping the BoP. My only dispute is that when MNCs target the BoP, they advance the western philosophy of "Consuming More" on an already resource-constrained society.
Mr. KM Birla was down-to-eathedness itself. Soft-spoken, open-minded, very polite, he asked some pointed questions. He also let us take a picture with him, which is already up on Facebook.
But, ah, after the lecture, I had FOOD!!! Boy, what yummy food, salads dripping Mayo, cold boiled mushrooms in Mayo, apples, fruits, mango yoghurt, awesome chocolate cake slices AND khaman!! khandvi!! patra!! :D I don't like Khandvi rolls all that much, but oooh wow, seeing them displayed in Trident made endeared them to me, hee hee. So I did gobble them down. I loved the food. It was yum yum yum! We could also see beautiful plants from the picture-windows near the food-place. That added to the luxury.
All in all, I had probably one of the most luxurious times in life. The 8 lakhs are giving some returns at least. :P